Retargeting advertising is a marketing strategy used to target website visitors who for some reason have not made a purchase. Retargeting campaigns continue to employee contact list outperform other types of advertising, and for good reason: after a prospect has visited your site, you can tell with almost completeness that they are somewhat qualified. And while a growing number of businesses are adopting Google Ad's call-only ads, many marketers don't realize that retargeting can be a very effective way to employee contact list increase returns on call-only campaigns. Very little has been written about the process of designing a successful retargeting campaign for call-only ads. In this article, we provide a step-by-step framework to demystify the process of creating call-only retargeting campaigns. What is call-only retargeting? In general, retargeting involves showing ads to prospects who have already responded to employee contact list one of your previous ads or visited your website. Retargeting helps you keep your brand in front of potential customers after they leave your website without converting. This approach has a higher chance of gaining conversions than just showing ads to employee contact list random internet users, who might not be familiar with your brand. Call-only retargeting works the same way. But the main difference is that instead of targeting based on a visit to the website by the prospect, you are targeting based on a call to your business by the prospect. With retargeting, people who called after seeing your business's Call-Only ad will then see more of your ads in the future. Another variation of the call-only retargeting campaign is to employee contact list serve call-only ads specifically to prospects who have visited your website before, although this approach is more suitable for niche scenarios and longer sales cycles. . How to Retarget Call-Only Ad Campaigns When it comes to employee contact list retargeting your call-only ads, there are several steps that can increase your chances of success. Let's see them below.