If you just check your inbox, there's almost a 100% chance that you've received some kind of newsletter in the last two days. In fact, over 80% of b2b marketers use email newsletters for their content marketing . And there is a very good reason for that. In this article, we'll look at exactly how an email newsletter can benefit your business , some essential qualities of a successful newsletter, and even an easy-to-follow process for starting your own newsletter with benchmark email. What is an email newsletter? An email newsletter is the sum of the words that make up the term: the concept is the same as a regular newsletter. But, instead of appearing on your doorstep or in your mailbox outside, email newsletters Are delivered via (you guessed it) email. An email newsletter is just one type of email you should send , but unlike other emails, it can have multiple purposes. The company mailing list main purpose, however, is to provide informative content to subscribers. It can also be used to notify your users of any changes within your business, new features added to your software, new product releases, or upsell opportunities . Email newsletters are sent at certain time intervals: daily, weekly, monthly, etc. It's a great way to interact with your users , and by sharing snippets of your latest articles, You'll give them a reason to come back to your site. Email newsletters are an essential part of your email marketing . Why is it important to have an email newsletter? There are a number of reasons why your business should publish an email newsletter. 1. Helps drive sales if a person chooses to subscribe to a brand's newsletter , it is because they want to receive more information from them. Thus, a newsletter gives you the opportunity to present your product to a customer who is already predisposed to a conversion. You don't want to sell the door, though.