Apr 05, 2022
In Welcome to the Arts Forum
You write email subject lines that feel very personal to them such as "Can we talk Tuesday at 2pm?" In negotiation emails your subject should directly relate to the topic of the most current email. For example, "Training for the HR team." Format - Prospecting emails must look easy to read. Your crazy-busy prospects who don't know you yet don't have time for long emails highlighting your customers' favorite features in your solutions. Keep emails short and to the point. Negotiation emails, on the other hand email list, may be quite long. If you're answering a customer's question on how to best train the human resources team on the new software application you're recommending, you want to provide detailed information. The ideal, of course, would be to discuss it on the phone, but that isn't always an option. Forwarding - In prospecting you limit the number of emails you forward as you continue to follow up to break through the email gatekeeper. At most you'll forward only three emails. In an email negotiation you forward the entire negotiation string of emails. This keeps all the discussions together so any new people who are added to the distribution list throughout the negotiation can easily follow the conversation. When an email negotiation is complete, there may be 8-10 pages of emails, but that's okay.