Unity is strength : study your local competition and then those businesses that, although they are not a direct competition for you, do have a shared target audience and, therefore, could well establish a strategic-commercial partnership facing to social networks. In this way they can support each other, set up raffles and joint contests, give each other reciprocal dissemination. Use all the tools : although it is best to use the advertising guideline, there are other complements that are very useful when developing your strategy. Messenger chat is used to make a difference in customer service as well as facebook stories are excellent quick ways to communicate.
If you can complement all this with instagram (although it depends on the business you work in), which is also owned by zuckerberg, much better. One of the most basic questions executive email list when a small company is about to take what is known as "The digital leap" , that is, the passage from the physical to the virtual world, is to understand the concept of advertising. It is often confused with advertising, since they are intrinsically related (basically, they depend on each other and feed on each other). What is the publicity? According to the royal spanish academy, advertising is the set of media that is used to publicize news or a product or the fact of diffusion itself.
The purpose of it may vary, according to the objectives of the campaign: increase sales of a product increase the consumption of a service publicize a brand install an already inaugurated brand or reinforce its image introduce new products/services until recent years, the mass media , that is, television, radio and newspapers, were the main beneficiaries of each company's advertising budget. However, today the flow of money destined for promotions on the internet is increasing , which is included within what digital marketing is . Types of traditional advertising although there are other modalities, such as direct response or financial advertising , which seeks to install a firm for the business, the most frequent are these two: of products : ideal to announce the exit of a new product to the market.