who are part of the company achieve? How do our business decisions affect people? How can we create value for the people who work with us? 3) User privacy as a priority Privacy has become a very important concern for Internet users. We want to be clipping path service connected, but not at any price. In response, companies have begun to prioritize user privacy when designing their solutions. Both Apple and Google have taken significant steps to restrict cookie tracking , and in the years to come we expect that user data protection will become increasingly important. 4) The expansion of programmatic advertising Programmatic
advertising has become one of the most popular and profitable strategies for brands. Already in 2018, Amazon entered the programmatic advertising business and became a major player in the online advertising sector, along with Google and Facebook. 25 Digital Marketing Trends and Predictions for 2022 Source: eMarketer But the great novelty of recent years is that we have seen large US companies, such as Walmart supermarkets or the CVS pharmacy chain , jump into this market to offer their own programmatic solutions. Without a doubt, it is one of the most promising digital marketing trends for the coming years.
5) Account based marketing: content segmented and delivered via IP If you work in B2B marketing, you've probably heard of this marketing trend. Account based marketing is the use of real-time ad buying and IP-based identification to create a highly accurate, real-time marketing technique . The resulting campaigns are low budget, as they have a very small reach, but they reach exactly the users we need. The contents reach only the professionals of the companies that interest us, segmented through their IP. These are three of its main uses: Acquisition : ABM has great potential to acquire new clients. You just have to create a list of the companies