The birth of many design trends is inseparable from the development of technology itself. The interaction between trends and trends will continue to produce new changes. But no matter what, one thing remains the same: designers need to keep up with demand.
In recent years, the popularity of motion design has grown steadily, which is obvious to all. Among various design schemes, motion effects and animations will be integrated into them as important components, and even in some design schemes, motion effects are the core at all. In the various digital products we see, UI components and various elements have been animated.
Today, dynamic logos are also common in brand design and marketing. Motion designers make the LOGO move and transform it into a new and novel design element. So, why do businesses and brands need to invest in dynamic logos? What are the benefits of a dynamic logo to a brand? What are the precautions for their practical application? Today's article will b2b data give you the answer.
What is a dynamic logo
Logo is the core of brand identity, there is no doubt about it. The temperament of a company or team is often presented through its LOGO. In brand strategy, LOGO is always the key that cannot be avoided. A well-designed and prominent LOGO can connect with users and audiences, and even contain brand stories in it. If the LOGO designer is reliable enough, it can help the company establish a sufficiently effective brand image and become the basis for successful marketing.
The days of only static typography are passing. The emergence of dynamic effects makes LOGO have more possibilities.
However, when the LOGO involves animation and dynamic effects, the appearance of the logo is naturally different. It can be a short and subtle change, or it can be a complete short video display. A business and a creative team will choose which motion to attach to a logo, and for how long, based on business goals and the type of content they want to display to users.
Today’s motion design tools open up the design process for motion and animation. What’s more, these tools make the design process clearer and more intuitive, making it easy for even graphic designers to create motion. If a brand needs sufficiently complex motion or even animation, it may end up relying on experts in the field of animation design.