Overt. Interestingly, few of the characteristics of guerrilla marketing are assigned to advertising campaigns. The question then becomes whether stealth marketing is just a buzzword or a new form of marketing hidden behind its expression. The graph below shows search engine queries on the topic of stealth marketing from year to date. It can be seen that inquiries increase when the advertising campaigns of larger companies are assigned to the topic of stealth marketing. The experiments of Hollywood Movie Jones and Martin Lindstrom also created real stealth marketing hype in the short term.
ith a series of articles published on the topic. We will introduce you to many exciting stealth marketing campaigns in another special blog. Search Volume Trends Search Volume Stealth Marketing Stealth Marketing Definition Stealth marketing is understood to mean marketing measures in which the customer does not realize that something is being sold or recommended to him. Stealth marketing reaches customers independently of traditional marketing whatsapp mobile number list channels through disguised or covert advertising of a product or service. A customer tends to pay more attention to marketing measures because he has no resistance to being restricted or influenced in his purchasing decision. In contrast to traditional marketing, stealth marketing does not provide any information to customers at the end of the measure.
Classification of Invisible Marketing Terms In order to attract customers with an inspiring and surprising advertising sensation, thus bringing the advertised company or product into the limelight, the advertising features of the campaign remain hidden in invisible marketing. While stealth marketing can use the same tools as sensational marketing, the intent is still to disguise or covertly promote products and services without the recipient acknowledging that they are the target of the marketing measure. Advertising companies do not want to be identified as the initiator.