When many stars gradually disappeared from the live broadcast room, Hu Bing released a personal avatar in the live broadcast room, changed a dozen sets of clothes at the same time, and brought goods while walking on Douyin. The audience in the live broadcast room could not tell which one was the real Hu Bing and which one was the avatar. But there is no doubt that the goods are real.
The star live broadcast, which has Buy email list been developing rapidly for nearly four years, has undergone serious "differentiation" in the past year or so. Some stars are gradually withdrawing due to various reasons, and some stars regard live streaming as their second career and become professional anchors.
But the remaining star "model workers" and the team behind them are still anxious and stressed. Because the expectations of the outside world are also getting higher, "Can the star live broadcast still play tricks?"
In addition to testing the cross-border ability of the star himself, this also puts forward higher requirements for the MCN organization behind the scenes. In the early days, the price of goods was fought, and now the content and creativity were fought.
Now the live broadcast brought by Hu Bing is "fancy", star + catwalk + virtual live broadcast. Many viewers commented in Hu Bing's live broadcast room at the time, "The big scene, the live broadcast industry should be rolled up."
However, some people in the industry pointed out that to add sales in a technical and artistic live broadcast, it requires extremely high cost and strong teamwork ability. Whether it can continue to be broadcast and whether it can be replicated in large quantities remains to be considered. But inside, there may be new opportunities hidden in the live broadcast e-commerce industry.
1. How to play "Star Virtual Live"?
On March 30, Li Na, a user who was accustomed to shopping in the live broadcast room, accidentally swiped the live broadcast room of the star Hu Bing. In the roar of "too handsome" and "live broadcast ceiling" in the comment area, she was surprised to find that star live broadcasts have been involved in such a degree.
This "special catwalk" of the red bean menswear brand, which lasted for more than 30 minutes, was performed by Hu Bing alone. "This is the first time I watched a catwalk in the live studio, and I relied on a model from beginning to end." Li Na said.