More than 45 billion people were on Shopify in 2020. The company handles over $12 billion in total merchandise. An obvious fact is that Shopify is huge and growing.
Shopify on Tuesday (June 29, 2021) announced a number of new features designed to make the platform more suitable for anyone running a Shopify store. Shopify 2.0 online offers a huge list of new features and themes for Shopify merchants.
The word Shopify is Online Store 2.0 is the result of a rebuild of the most important language it uses for template building: the Liquid language.
First, the revamped online store will allow developers to easily add custom features to their storefront. Netflix gained access to the platform early on and used that access to create Netflix.shop - Netflix's first e-commerce store.
Here's a brief overview of what Online Store 2.0 means to you.
The new features in Online Store 2.0 start with a brand new editing experience. The new editor makes it easy for merchants to build storefronts from scratch, add various theme extensions, and manage apps within themes. The idea of the new editor is to centralize all available features and functions.
The new standard storefront theme reference theme in development, Dawn, will be 35% faster than the current default theme (based on internal estimates). Shopify also mentions that new themes will be open for developer submissions from 15th March 2021.
Additionally, Shopify also revealed that the company will significantly increase its infrastructure investments and developer tools. So, as a merchant, you don't need email list to go through the hassle of re-platforming to build a headless business storefront or custom storefront.