Like the physical market, the online search world has both its successful businesses and its disadvantaged ones. Matt Colebourne, CEO of Searchmetrics, used the metaphor of the “high street” - the main area of a trade or store - to describe the current state of the search market in his presentation in ‘ the SMX Next. “Just as you have winners and losers in the physical space, you also have them in the digital space; The two pages of Google or any search engine are ‘backstreet’ in general, ”he said. “That's where it ends up with a smaller audience.
"They put their products together and the question became, 'How can we improve sales with what we have?' But the question they whatsapp phone number list have to ask is, 'What sales can we get? How much is our target market right now?' Every day Google performs more than 3.5 billion searches, which provides a lot of data for marketers. Here are three reasons why analyzing this research data will improve a vendor’s decision-making process.
Search data shows the origin of your growth“Right now, about 15% of the search terms that appear on Google each month are new,” Colebourne said, “So, this starts to give you the process of change that we have to face. We see trends going up and down in months, and in some cases even weeks. And as a company, we have to respond. ”Many organizations focus too much on energy to promote growth but ignore the definition of where that growth comes from. And in this digital age, there is a lot to come from research. This data provides valuable insights for vendors, especially those related to industry sectors.