In exchange for your personal data, you will be offered certain services or products without payment. The result is that the consumer can no longer separate from the owner of his data and that his (obsolete?) data can continue to be used for life. It will also be difficult for him to free himself from that provider. In his online activities, he can continue to be “harassed” by messages in various ways based on that available data and, moreover, also be offered purely selective information. Consumers are increasingly in danger of being forced to depend on information that they are offered.
His view of the world can be very limited and distorted as a result. Online marketing can go too far There is a good chance that online marketing will go too far, that providers will be guided too much by available data. This danger arises because implicit assumptions based on profiles can lead to manipulation, whether intentional or not. Consumers job function email list can lose sight of the “world” (the rest of the offer). This trend can be exacerbated by the increasing influence of content marketing. Unfortunately, this raises the important question of which approach will win: consumer free will or bubble compulsion? Time will tell and much will depend on consumer awareness and a different view of privacy by governments.
The government must intervene I cannot come to any other conclusion than that online consumers are becoming victims of their own data and thus of a handful of tech giants. If governments do not intervene appropriately, and do not impose conditions on the use of that data, the consumer's own free will, interests and needs are at stake. Then we become dependent on tech companies and how they determine our lives. The king is dead, long live the victim! The Belgian Data Protection Authority ruled on 2 February 2022 that IAB Europe's Transparency and Consent Framework (TCF) does not comply with the GDPR for several reasons.