Editor's introduction: In the past business email list two years, the B-end business has been rising, and many practitioners tend to shift from the C-end to the B-end, and designers are no exception. For B-end designers who are just getting started, the core of getting started quickly is to build their own transferable capabilities and find suitable methodologies from different businesses. The author shared some of his own methods, let's take a look.
With the rise of the B-side business in the past two years, there have been more and more discussions on the differences between the B-side and the C-side. After the normalization of the epidemic, the desire of enterprises to reduce internal costs and increase efficiency has become more and more urgent. There are many industries. People began to switch from the C-side to the B-side, and the designers were no exception.
For a B-side design who has just entered the industry, how to better transfer capabilities and efficiently invest in the project is the key. What this article wants to discuss is how B-side designers can use agile research methods to create more value for the business.
As one of the important ways for B-side designers to understand the business, it seems that it has become a must.
The B-end is different from the C-end. The behavioral motivation of C-end users mainly comes from internal needs. In the face of conventional C-end products, it is easier for designers to empathize, because they may be the target users, such as investment and financial management, taxi takeaway O2O Wait.
On the other hand, the behavioral motivation of users on the B-side mainly comes from external pressure, such as organizational operation goals and KPIs, and it is far more complicated than the C-side in terms of business logic, process, multi-role coordination, and collaborative communication inside and outside the organization. Understand that it is possible to see the trees and not the forest.