The battle-tested training program you've developed to turn the uninitiated into evangelists should have no problem turning warmed-up prospects into paying customers. In AdWords, you can use similar audiences to Jordan Phone Number List your existing remarketing lists as a targeting mode or as a simple bid adjustment. On Facebook, things get a little more interesting. feed facebook seed audience From a single starting audience, Facebook allows you to create multiple Lookalikes based on the degree of similarity. You can use the degree of similarity in your newly created lookalike audiences to Jordan Phone Number List determine where you think new leads fit in your development funnel and drop them accordingly. Through trial and error, you'll be able to perfect the creative and nurture those audiences, giving your business a steady stream of nearly interested leads. #11: Create dynamic remarketing to convert cart abandoners
If keyword research and audience definition is what drives strong leads into your funnel, dynamic remarketing is what pushes those leads past the goal line. When the Jordan Phone Number List shoes you just looked at on Amazon follow you online in perpetuity, that's dynamic remarketing. Is it frustrating? It can be. Does it work? [reluctantly] yes. adwords dynamic remarketing facebook nurture How does this help me nurture prospects? If you're running an e-commerce business and some of these strategies haven't worked, this is the one for you. Don't overdo it. As a general rule, use dynamic remarketing for cart abandonments. The Jordan Phone Number List experience is no more personalized than advertising to a prospect using whatever is in their abandoned cart as the ad creative. You can use both AdWords and Facebook to amplify urgency.
Done correctly (within minutes, hours, or even days of a prospect abandoning a cart), dynamic remarketing will drive conversions. 11 tips for turning prospects into Jordan Phone Number List customers: TL; DR Edition You are welcome. Keyword research + audience definition = formula for success Find the right ad format for your offer Align your messaging across platforms Ensure tracking code(s) exists and triggers Cultivate smarter remarketing lists Implement IF functions in your ad copy Limit the number of times your remarketing ads appear Push leads into the funnel with Facebook Leverage Exclusive Audiences Use lookalikes and lookalike audiences to Jordan Phone Number List fill your funnel with better prospects Create dynamic remarketing to convert cart abandoners wordstream ppc adwords facebook